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Hoyne, Neil
When the world's biggest brands want to sharpen their digital marketing strategy, they call Google's Chief Measurement Strategist Neil Hoyne. In his first book, he offers a simple playbook anyone can use to find and keep their most valuable customers.A customer comes to your webpage 450 times before buying a single product. To get to this point of purchase, you followed her around the internet for weeks, waving "please buy this!" ads in her fa...